Indyx
Filter Your Closet
A class assignment to create a PR stunt for the closet fashion/sustainability app, Indyx.
The app promotes sustainability through your own closet by learning how to style what you already own. I wanted to to tap into that idea and show people that what they are wearing currently is the perfect style for them.
Done in partnership with classmate, Allura Zahradnick.
ory.
The photo booth that makes sustainable style the star: Introducing "Rewear. Reuse. Repeat." by Indyx
The Booth
NYC Placement
Front of booth has a secondary Photo-op with a magazine layout printed onto the glass
Back of booth is the actual photobooth with two camera angels (one high angle and one low angle)
Two printouts of their photos
from the booth
Each of the photos will have the filter applied to them before printing
Before hitting print, people will have the option to allow their photos to be sent and posted on the Indyx Instagram page
The Printout
Earth Day Launch
1: Directly aligns with Indyx’s core messaging about rewearing vs replacing
2: Offers a fresh perspective on typical earth day messaging and engagement
- Fueling PR coverage and angles
3: Positions this as more than a stunt but a brand taking a stand at overconsumption culture and its physical effects
The Filter
Released on TikTok and Instagram
People encouraged to do outfit inspo, grwm, ootd videos and posts
Two hashtags automatically posted with video/pictures #FilterYourCloset #INDYX
Filter will scan area to map out body/outfit position
Ai will determine the best shape and complement to apply to the different parts of the person’s outfit and/or the entire outfit
Pre-Launch/Creators
Use known creators across the fashion/sustainability industry (Wisdom Kaye, Sophie Silva, etc.)
Provide early access to the filters with suggested formatting and overall video idea executions
Ask them to publish on launch day and tag Indyx + #FilterYourCloset #INDYX